The Sky Isn’t the Limit for Khushnoor Verma
“My culture has always been a quiet but powerful influence on my creative process.”
Photography by Alizayuh
Khushnoor Verma’s repertoire makes the city seem like it needs to keep up with her. Born in Punjab, India, Verma, now a New York City hustler, has honed her craft as a stylist and creative director. With work spanning campaigns, editorial, celebrity, and personal styling, as well as creative, art, and brand direction, Verma has not tied herself down to one career path.
Fashion not only serves as a job or career path for Verma, but also as a form of self-expression and liberation. “For me, styling goes beyond just how someone looks; it’s about how they feel,” she says. “There’s something incredibly rewarding about helping a client or contributing to a project in a way that introduces a new perspective on style, one that might stay with them forever.”
She never puts her eggs in one basket. Verma’s work has been published in Page Magazine, L’Officiel, Complex, Cosmopolitan, The New York Times, Harper’s Bazaar, Dazed, Elle, The Grio, Worldwide Magazine, Celeste Model Management, Rain Magazine, and more. Brandon Blackwood was her first major campaign client with Ojeras. She’s also worked with Jane Wade, Aseye Studio, Greg Yuna, Harleen Kaur, Edikted, and Daily Paper.
“The evolution was very natural, she says. “Design taught me how to build garments, illustration sharpened my eye for detail, and styling became a way to bring these elements together in cohesive and expressive ways.”
Photography by Phi Vũ and Ojeras
Verma has been heavily influenced by her Punjabi culture throughout her career as a multifaceted artist. Its culture and traditions are rich in texture, vibrant colors, intricate materials, and unique people. These factors have all contributed to how she has illustrated, designed, and styled for various brands and clients.
“My culture has always been a quiet but powerful influence on my creative process,” Verma says. “I find that the more I work, the more I begin to see how deeply rooted my aesthetic sensibilities are in terms of colors, textures, and storytelling. It’s something I’m proud of and will always motivate me to do better.”
Her inspiration also comes from her muses and clients themselves. No matter what creative medium she’s crafting, she delves into her collaborators’ perspectives to not only improve her work but also help build brands.
Photography by Aseye Studio
“I see styling from a designer’s point of view,” Verma says. “My understanding of garment construction, fabric manipulation, and visual composition allows me to create looks that are true to the client's vision. Building long-lasting and timeless branding is always the goal with everything I work on.”
The sky is nowhere near the limit for Verma, and her achievements also don’t fall out of the sky. Much of her success is thanks to her constant yearning to educate herself on her craft and interests. Whether it’s picking up a new hobby or networking with artists outside of her field, she’s always finding new ways to broaden her horizon and marry current projects into future manifestations.
“I will forever be a learner,” she says. “Whether it’s keeping up with new research, studying history, or analyzing fashion updates, I make time to understand the craft more deeply. Also, staying in conversation with the current tastemakers, designers, and critics has always helped me reveal new ways of thinking creatively. I’m focused on helping clients develop clear and strong brand identities through styling and creative direction. You can expect more teamwork, campaigns with stronger visuals, and editorials that show more of my personal style and voice.”
